“It’s all very new and escalated very quickly. I remembering going out in sweatpants and hoodies, because if you dressed up more, people would notice as if something was wrong with you. Everybody was equal and that was really beautiful, no matter how you dressed. Nobody cared and that’s what kept me here.”...
ON FASHION cassidy george
“It’s all very new and escalated very quickly. I remembering going out in sweatpants and hoodies, because if you dressed up more, people would notice as if something was wrong with you. Everybody was equal and that was really beautiful, no matter how you dressed. Nobody cared and that’s what kept me here.”
The contemporary character of Berlin and its nightlife was built on anti-isms: anti-corporate, anti-press, anti-sleep. Fashion, as an industry associated with Western capitalism and glamour, is no different; it was never an intentional part of the equation.
A lot of the best clubs in Berlin don’t want outsiders peering in. Not only does the citywide, strictly enforced no photos policy allow half-naked ravers to gurn and hook up in peace (read: without fear of their boss seeing it on someone’s Instagram story on a Monday morning while they’re pulling a sicky to slack off work), it also combats commercialisation. So maybe the style bred in Berlin clubs isn’t about extravagance, but rather utility, catering to the LGBT+, fetish and techno communities. “Berlin has an anti-capitalist spirit and that will always trickle into its fashion,” says Honey Dijon, who was born in Chicago and lives in Berlin. “There’s a sense of style here that’s not so much about fashion. It’s not brand related. It’s sportswear, combined with fetishwear, combined with vintage.”